Investment Criteria

We partner with companies where our athlete network can provide value and help with growth.  We focus on companies in sports, media, gaming, web3, fitness, and human performance.  We only consider D2C companies where our team can help startups to gain access to end consumers.

We assist with introductions to pro/college sports teams, leagues, media organizations, and corporate sponsors.  Our members can also serve as brand ambassadors to promote our portfolio companies.

We look for founders who have a passion for solving problems in our target sectors.  We also look for founders that have deep expertise in their chosen sectors.  We want to see enough employees working full time at the company to service a meaningful initial customer base and set the company up for growth.

We generally prefer companies that have paying customers and a baseline of at least $50-100K in monthly recurring revenue.  This level of revenue is not strictly required in our investment process, and companies can demonstrate traction with investment dollars raised or an active user base.  Most of the transactions we invest in have an established Venture Capital lead investor in place with an active Board role.

Our group generally does not invest in location-based startups.  

We do not invest in food or beverage startups, and we also are not investing in clothing or non-connected fitness or sports training devices or equipment.

We typically do not invest in youth sports or startups focused on single sports.  

 
We generally do not invest in healthcare companies that require FDA approvals for their product, instead we focus on fitness and overall health and wellness.   

We will invest in non-US based entities, but only if the US currently makes up the majority of your existing customers.  

We don't invest in companies that primarily focus on selling to teams or leagues, we focus on direct-to-consumer startups.  

While these are not firm rules, it takes an exceptional company with significant traction for us to invest in companies that are in these listed sectors.