Investment Criteria

We partner with companies where our athlete network can provide value and help with growth.  We focus on companies in sports, media, and consumer products/technology.  Our priority is for B2C companies where our team can help startups to gain access to end consumers.

We assist with introductions to pro/college sports teams, leagues, media organizations, and corporate sponsors.  Our members can also serve as brand ambassadors to promote our portfolio companies.

We look for founders who have a passion for solving problems in our target sectors.  We also look for founders that have deep expertise in their chosen sectors.  We want to see enough employees working full time at the company to service a meaningful initial customer base and set the company up for growth.

We generally prefer companies that have paying customers and a baseline of at least $50-100K in monthly recurring revenue.  This level of revenue is not strictly required in our investment process, and companies can demonstrate traction with investment dollars raised or an active user base.  Most of the transactions we invest in have an established Venture Capital lead investor in place with an active Board role.